Privacy Policy

Last Updated: 03 March 2026

Sneakers of London ("we", "us", or "our") operates this website and is the data controller responsible for processing your personal information in accordance with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, make a purchase, or interact with our services.

1. Legal Basis for Processing Personal Data

We process your personal data under one or more of the following lawful bases:

• Performance of a contract – to fulfill your orders and provide our services.
• Legitimate interests – to improve our website, prevent fraud, and ensure service security.
• Legal obligations – to comply with UK legal and regulatory requirements.
• Consent – where you have provided explicit consent, such as for marketing communications.

2. Personal Data We Collect

Depending on your interaction with our services, we may collect the following categories of personal data:

• Contact details including name, address, email address, and phone number.
• Payment and transaction information required to complete purchases.
• Account credentials such as username and password.
• Device and usage data including IP address, browser type, and browsing behavior.
• Customer communication records including support inquiries.

We do not knowingly collect personal data from individuals under the age of 13.

3. How We Collect Your Data

We collect personal data through the following methods:

• Information you provide directly when creating an account or placing an order.
• Automatic collection using cookies and similar technologies.
• Data provided by payment processors, delivery partners, or service providers.
• Information obtained from marketing or analytics partners.

4. How We Use Your Personal Data

We use personal data for the following purposes:

• Processing and fulfilling orders.
• Providing customer support and communicating with you.
• Managing accounts and authentication.
• Marketing and promotional activities where consent has been provided.
• Fraud detection, security monitoring, and legal compliance.
• Improving our products, services, and website performance.

5. Marketing Communications

We will send marketing communications only if you have given explicit consent to receive them.

You may withdraw marketing consent at any time by using the unsubscribe link in our emails or contacting us directly.

6. Data Sharing and Third Parties

We may share personal data with the following categories of third parties:

• Payment processors and financial service providers.
• Delivery and logistics partners.
• IT, cloud storage, and analytics service providers.
• Marketing and advertising partners where lawful.
• Regulatory authorities when required by law.

Some of these third parties may process data outside the United Kingdom or European Economic Area. In such cases, we ensure appropriate safeguards are in place, such as UK-approved standard contractual clauses or equivalent transfer mechanisms.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or dispute resolution requirements.

Order and transaction records may be retained for up to 6 years to comply with UK financial and legal obligations.

8. Your Data Rights

Under UK GDPR, you may have the following rights:

• Right of access to your personal data.
• Right to rectification of inaccurate information.
• Right to erasure ("right to be forgotten") where applicable.
• Right to restrict processing.
• Right to data portability.
• Right to object to processing.
• Right to withdraw consent at any time.

To exercise your rights, please contact us using the contact details below. We may verify your identity before processing your request.

9. Data Security

We implement commercially reasonable technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to improve website functionality, analyse usage, and support marketing and security operations.

11. Complaints

If you are dissatisfied with how we process your personal data, please contact us first so we can resolve the issue.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office.

12. International Data Transfers

If personal data is transferred outside the United Kingdom, we ensure appropriate legal safeguards are applied in accordance with UK data protection regulations.

13. Policy Updates

We may update this Privacy Policy from time to time. The latest version will always be published on our website.

14. Contact Information

Store Name: Sneakers of London
Support Email: support@sneakersoflondon.co.uk
Phone: +44 7867 524129
Address: 4 Great Queen St, London WC2B 5DJ, United Kingdom
Business Hours: Monday – Friday, 9:00 AM – 5:00 PM GMT